Push Gaming enters Swiss market

Casino game provider Push Gaming and casino operator Grand Casino Luzern have announced a partnership deal.

This deal allows mycasino (Grand Casino Luzern’s online brand) access to a number of Push Gaming casino titles, such as the beloved Jammin’ Jars, and the festive pokie Fat Santa.

In comments following this partnership, Push Gaming’s Director of New Business and Markets Fiona Hickey, said that the provider is thrilled with this partnership, and that at the same time, it is joining Switzerland’s market.

Fiona Hickey added that being in this market means that Push Gaming’s casino games will reach a broad audience of casino players, and that this will help the provider grow even further in Switzerland.

“We are excited to see players’ reception to our unique content”, Push Gaming’s Director of New Business and Markets concluded.

Grand Casino Luzern CEO Wolfgang Bliem also expressed how thrilling it is to be the first to introduce Swiss players to Push Gaming’s games.

Bliem stated that the operator aims to offer its players “the broadest range of titles” that give a gaming experience that is both innovative and transformative.

Grand Casino Luzern’s CEO concluded that the deal with Push Gaming makes it possible for the provider to “reaffirm these aspirations.”

Push Gaming’s 2023

This is not the first deal of its kind for Push Gaming. Some of the deals this provider has signed include those with LeoVegas, another deal with operator Chanz, as well as with online gambling company Betway.

In May 2023, LeoVegas signed an agreement that would see them acquire most of Push Gaming’s shares, and implement its strategy of expansion.

The July 2023 partnership with Chanz allowed Push Gaming to expand into the markets of Sweden, Denmark, and Estonia.

Meanwhile, the deal with Betway in August 2023, involved Push Gaming expanding into the UK and Mexican market for the first part.

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