Betway has partnered up with British football club Arsenal FC, in what is being described as a multi-year agreement.
This deal sees Betway becoming the official global betting partner for the Arsenal FC men’s team.
Following this agreement, Betway’s brand logo will be visible inside Arsenal’s Emirates Stadium during match days.
Part of this deal will also see the football club’s players and staff receive extensive training sessions related to code of conduct, as well as thorough responsible gaming training.
While expressing just how thrilled announcing such a deal is, Betway Group CEO Anthony Werkman described this global sport deal as “one of the most exciting and enviable” sponsorship portfolios.
Werkman also added just how excited the team at Betway is to work with Arsenal FC to bring both “great content and experiences” for the Arsenal FC supporters.
Betway Group’s CEO concluded that Betway will be collaborating with the British football club to make sure this deal falls within the protocols of industry marketing, as well as in line with proper practices realted to responsible gambling.
In her comments, Arsenal FC’s Chief Commercial Officer, Juliet Slot remarked that Betway is the latest global brand to join Arsenal’s partners in the past few weeks.
While describing this deal as a sign of Arsenal’s “commercial strength as a club”, Juliet Slot added that Arsenal FC is excited to work with Betway to bring its supporters even more experiences, and promote just how important responsible gambling is when playing casino games.
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