Pragmatic Play expands into Swiss market

By Mark
Published 20/12/2022
Pragmatic Play expands into Swiss market

Pragmatic Play, one of New Zealand’s top casino game providers, has signed a new partnership with Grand Casino Luzern and the company’s online brand, mycasino.

The agreement will provide this casino with a number of popular pokies, including Day of Dead, Queenie, Elemental Gems Megaways, and Might of Ra.

In a statement, Pragmatic Play said that it is pleased to join what it described as one of the top performers on the Swiss iGaming market, and added that it is glad that this agreement puts it in one of the most important iGaming jurisdictions in Europe.

In a reaction to this agreement, Pragmatic Play COO Irina Cornides said, “we are delighted to expand our footprint in Switzerland and take our distinguished slot vertical live with a leading brand in mycasino.”

Cornides also commented on the positive string of commercial successes the company had in Switzerland over the past year, adding that “the supplier was happy to launch its offer with a number of leading operators…” and that all of this was part of the company’s efforts to increase its player base.

Meanwhile, Grand Casino Luzern’s CEO Wolfgang Bliem, described the expansion as a “momentous win”, and added that both “businesses shared a passion for providing excellent content to passionate players.”

Bliem also expressed how excited Grand Casino Luzern and mycasino were “to have the opportunity to work with another brand that is similarly aligned in values and commitment to customers.”

Pragmatic Play’s mission to stay ahead

In October 2022, Pragmatic Play announced that it added a brand-new Live Casino game, called PowerUP Roulette, to its portfolio of games.

The game provider had explained that this new game is the same as Roulette, but with “a modern twist for a Live Casino audience.”

PowerUP Roulette for NZ players
Are you ready to PowerUP?

Earlier in the year (August 2022), the game provider expanded its Live Casino space when it added Boom City to its portfolio.

Some of the best online casinos where NZ players can enjoy playing Boom City include LeoVegas, UltraCasino, and CasiGo.

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