LeoVegas has sold its 25% stake in social gaming start-up BeyondPlay to Bettor Capital for the sum of $3.3 million (€1.9 million).
BeyondPlay was founded in 2020 by former LeoVegas Executive Karolina Pelc. Its aim is to use streaming to turn solo gaming into multiplayer sessions.
The news regarding the sale, which marks a 73% return for the firm’s investment division LeoVentures, was announced as part of LeoVegas’ 2022 Q4 results.
The news concerning the sale was announced as part of LeoVegas’ 2022 Q4 results.
LeoVegas’ CEO Gustaf Hagman, commented that watching BeyondPlay grow over the past two years has been an incredible experience.
Hagman also complimented Pelc and her team on a job well done, and added that LeoVegas is looking forward to keeping their partnership with BeyondPlay going strong.
Meanwhile, Karolina Pelc, who is now BeyondPlay’s CEO, emphasised that LeoVentures has been a fantastic partner, and expressed her gratitude for the support BeyondPlay has received.
Pelc also said that her company is excited for the next step in their journey, and will remain committed to its partnership with LeoVegas.
BeyondPlay’s CEO added that more details regarding this partnership will be announced soon.
Earlier in February 2023, LeoVegas struck another partnership, this time with Italian football giants, FC Internazionale Milano (Inter Milan).
This global partnership, which will run until June 2025, will help increase brand awareness with football fans all over the world.
Following the deal, LeoVegas.news’ logo will appear on the club’s shirts, inside the tunnel of Inter Milan’s football stadium, and at the club’s Suning Training Centre.
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